In the early stages of this business, I’ve gotten one question a lot: Why The Happy Lobster?
My answer is always, “Because no one wants to eat at the Sad Lobster Truck.” In reality, the idea came from a conversation with one of my college professors that I will never forget. He explained to me that there was a difference between someone’s “job” and “purpose.” Your job, he explained, was a list of tasks or duties that you were responsible for.
Your purpose, on the other hand, was WHY you were doing your job. What was the preferred outcome? Who were you affecting? How were you affecting them? The name of our truck came from having that conversation again.